Steak ‘n Shake SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 735
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SWOT Analysis of Steak ‘n Shake with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Steak ‘n Shake

Parent Company

Biglari Holdings

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Famous for steakburgers

USP

Steakburger

STP

Segment

Casual restaurant

Target Group

Youngsters and young adults

Positioning

Premium burgers and milkshakes

SWOT Analysis

Strengths

1. Very Skilled workforce with over 20,000 employees
2. Going strong since 1934
3. High profitability and revenues
4. Many restaurants are open 24x7

5. Most established brand in premium burgers and milkshakes

6. More than 500 restaurants across US states

7. Strong unit economics and a range of new concept designs

Weaknesses

1. Intense competition means limited market share
2. Limited innovation and differentiation on menu

Opportunities

1. Global expansion can boost the brand image and operations 
2. Expansion into other states of USA
3. More advertising and marketing activities can boost its business

Threats

1. High tax rates and economic crisis can affect its business
2. Health concerns among consumers
3. Increasing costs

Competition

Competitors

1. Wendys
2. McDonalds
3. Burger King



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