SWOT Analysis of Runza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Specialises in ethnic cuisine
Youngsters and kids
Crazyness in food that makes you a runzatic
1. Going strong since 1949 2. Popular brand image as a drive in restaurant 3. Strong seller in football games 4. Various programs for kids for over 12 years 5. Raised more than $300,000 for schools and libraries 6. Displays student art in stores 7. Wide variety of foods and beverages available at stores
1. Present in only in a few locations as compared to international food chains 2. Limited marketing and advertising activities
1. Expansion into other locations of USA 2. Innovation on menu 3. Acquisitions of smaller restaurant brands can improve its position more 4. Move into other sports stadiums as well
1. Health concerns among consumers 2. Business dependent on sports seasons 3. Changing tastes of consumers
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