Runza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 457
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SWOT Analysis of Runza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Runza

Parent Company

Runza

Category

Restaurants

Sector

Food and Beverages

USP

Specialises in ethnic cuisine

STP

Segment

Fast Food

Target Group

Youngsters and kids

Positioning

Crazyness in food that makes you a runzatic

SWOT Analysis

Strengths

1. Going strong since 1949
2. Popular brand image as a drive in restaurant
3. Strong seller in football games
4. Various programs for kids for over 12 years
5. Raised more than $300,000 for schools and libraries
6. Displays student art in stores
7. Wide variety of foods and beverages available at stores

Weaknesses

1. Present in only in a few locations as compared to international food chains
2. Limited marketing and advertising activities

Opportunities

1. Expansion into other locations of USA
2. Innovation on menu
3. Acquisitions of smaller restaurant brands can improve its position more
4. Move into other sports stadiums as well

Threats

1. Health concerns among consumers
2. Business dependent on sports seasons
3. Changing tastes of consumers

Competition

Competitors

1. KFC
2. Burger King
3. McDonalds



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