SWOT Analysis of Texas Roadhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Legendary Food, Legendary Service
We handcraft everything we serve
Western themed restaurants
Higher and above middle income group families
Legendary experience for people of all ages
1. Present in 450+ locations across many states of USA and Middle East 2. Going strong since its inception in 1993 3. Strong revenues and financial position 4. Regular contests of burger eating and hotdog eating engaging customers
5. Line dancers are an attractive form of entertainment
6. It food menu includes American Cuisine, including steak, ribs, chicken, and seafood.
1. Limited presence globally as compared to international food chains
2. Cases of poor crisis management have hurt the brand a few occasions.
1. International expansion to boost business 2.Acquisition of smaller joints can increase market share 3.Expansion into emerging markets
1. Changes in tastes of customers 2. Lots of options available in the segment 3. Increasing tax rates
1. Brinker International 2. Billy Bob’s 3. Rustler’s Rooste
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