Texas Roadhouse SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 733
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SWOT Analysis of Texas Roadhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Texas Roadhouse

Parent Company

Texas Roadhouse

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Legendary Food, Legendary Service

USP

We handcraft everything we serve

STP

Segment

Western themed restaurants

Target Group

Higher and above middle income group families

Positioning

Legendary experience for people of all ages

SWOT Analysis

Strengths

1. Present in 450+ locations across many states of USA and Middle East
2. Going strong since its inception in 1993 
3. Strong revenues and financial position
4. Regular contests of burger eating and hotdog eating engaging customers

5. Line dancers are an attractive form of entertainment

6. It food menu includes American Cuisine, including steak, ribs, chicken, and seafood.

Weaknesses

1. Limited presence globally as compared to international food chains

2. Cases of poor crisis management have hurt the brand a few occasions.

Opportunities

1. International expansion to boost business 
2.Acquisition of smaller joints can increase market share
3.Expansion into emerging markets

Threats

1. Changes in tastes of customers
2. Lots of options available in the segment
3. Increasing tax rates

Competition

Competitors

1. Brinker International
2. Billy Bob’s
3. Rustler’s Rooste


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