Vapiano SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 842
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SWOT Analysis of Vapiano with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vapiano

Parent Company

Vapiano

Category

Restaurants

Sector

Food and Beverages

USP

Customizable dishes can be created and prepared

STP

Segment

Italian food

Target Group

Youngsters who like to live in the moment

Positioning

Vapiano is where people meet to share their love of life and spontaneous and genuine companionship.

SWOT Analysis

Strengths

1. Strong management and brand presence
2. Unique products like pizza, pastas, salads

3. Strong brand and loyal customers
4. Customization allowed for customers

5. Financial position of the brand is quite strong

6. 150 restaurants all over the world

Weaknesses

1. Limited global presence of the brand as compared to international players
2. Lack of online presence

Opportunities

1. Expansion into other markets
2. Acquisition of smaller firms can boost business
3. More and more innovations on the menu to reinforce brand image

Threats

1. Intense competition
2. Changes in tastes
3. Volatile costs

Competition

Competitors

1. Carrabba
2. Bertucci’s
3. The old Spaghetti factory



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