Potbelly Sandwich Works SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 609
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SWOT Analysis of Potbelly Sandwich Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Potbelly Sandwich Works

Parent Company

Potbelly Corporation

Category

Restaurant

Sector

Food & beverage

Tagline/ Slogan

Good vibes great sandwiches

USP

simple, made-to-order food, the "neighborhood feel" concept

Segment

Food lovers

Target Group

Family friends , people of age group between 20-40

Positioning

Quick service restaurants

SWOT Analysis

Strengths

1. Good ambience , live music with some famous musicians during the lunch hours.

2. Potbelly's menu features a variety of sandwiches that are all served hot on regular or multigrain wheat bread. All sandwiches can be ordered "thin-cut" style, in which one third of the bread is cut out.

3.Exhaustive outlet network - Potbelly has close to 300 quick-service restaurants that specialize in fresh-made sandwiches across many states in US

4. They also serve salads, soup, and chili, as well as homemade cookies, ice cream, and smoothies.

5. Specialty items as its four-meat stacker called A Wreck is highly popular

6. It was the first restaurant to introduce the drive through concept

7. Strong financial position of the company

Weaknesses

1. Intense competition in the sector means limited service differentiation and slow market share growth

2. No delivery option is available

Opportunities

1. Growing demand , income level is at a constant increase

2. New markets, new products and services

3. Expanding grocery store business

4. Including wine collection & other alcoholic beverages in its menu

5. Having delivery options as it will be able to reach out to more number of people

Threats

1. Increasing competitors

2. Rising cost of raw materials & other operating costs

3. US food & drug regulations

Competition

Competitors

1. Doctor's Associates Inc

2. The Quizno's Master LLC

3. Jimmy John’s Franchise, LLC



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