Redstone American Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 238
Advertisements

SWOT Analysis of Redstone American Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Redstone American Grill

Parent Company

Redstone American Grill, Inc

Category

Restaurants

Sector

Food & Beverage

Tagline/ Slogan

Spirited, rugged and romantic

USP

Slick modern grill house with a diverse wine list, serving wood-fired steaks, seafood & sandwiches

STP

Segment

People who love grilled food

Target Group

Upscale professionals in upper middle class affluent sub-urban areas

Positioning

Australian-themed American casual dining restaurant chain

SWOT Analysis

Strengths

1. Excellent ratings in customer reviews portals, magazine & others

2. Great ambience both indoors & outdoors -Spirited, rugged, and romantic

3. Staff service is friendly, fast and courteous

4. Private dining facility is also there

5. Wood Fire grill is very good & delicious

6. High quality food

7. Exclusive wine collection

8. Parking area , garage & Take –out  facilities

Weaknesses

1. Intense competition in the segment means limited market share

2. Very limited presence and no international presence

Opportunities

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands

Threats

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Competition

Competitors

1. TGI Fridays

2. The walrus , oyster & Ale house

3. Old Hickory Steakhouse



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.