Redstone American Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 217

SWOT Analysis of Redstone American Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Redstone American Grill

Parent Company

Redstone American Grill, Inc




Food & Beverage

Tagline/ Slogan

Spirited, rugged and romantic


Slick modern grill house with a diverse wine list, serving wood-fired steaks, seafood & sandwiches



People who love grilled food

Target Group

Upscale professionals in upper middle class affluent sub-urban areas


Australian-themed American casual dining restaurant chain

SWOT Analysis


1. Excellent ratings in customer reviews portals, magazine & others

2. Great ambience both indoors & outdoors -Spirited, rugged, and romantic

3. Staff service is friendly, fast and courteous

4. Private dining facility is also there

5. Wood Fire grill is very good & delicious

6. High quality food

7. Exclusive wine collection

8. Parking area , garage & Take –out  facilities


1. Intense competition in the segment means limited market share

2. Very limited presence and no international presence


1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands


1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits



1. TGI Fridays

2. The walrus , oyster & Ale house

3. Old Hickory Steakhouse


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