Port of Subs SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 450
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SWOT Analysis of Port of Subs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Port of Subs

Parent Company

Port of Subs

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Sliced Fresh Sandwiches!

USP

Fresh made-to-order sandwiches while customer looks on

STP

Segment

Sandwiches

Target Group

People of all ages

Positioning

Quality Sandwich making and superior customer service

SWOT Analysis

Strengths

1. Going strong since 1972
2. Present in over 140 locations
3. Consistent revenues in the last decade
4. Excellent operations that give them the necessary edge over competitors

5. Strong competitor of Subway wherever present

Weaknesses

1. Present in only 7 states of USA
2. Liquidity issues

Opportunities

1. Expansion into other states of USA
2. Acquisitions
3. Mergers

Threats

1. Health concerns among consumers
2. Frequent changes in consumer preferences
3. Increasing tax rates

Competition

Competitors

1. Subway
2. Potbelly Sandwich Shop
3. Firehouse Subs



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