Which Wich? SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 590
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SWOT Analysis of Which Wich? with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Which Wich?

Parent Company

Which Wich

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Superior Sandwiches

USP

Complete control and time given to consumers to create something

STP

Segment

Sandwiches

Target Group

Adults

Positioning

Healthy customizable sandwiches

SWOT Analysis

Strengths

1. Present in 300+ locations across USA
2. Growing very fast as a relatively new player in the market
3. Consistent profits in recent years
4. Full customization possible with products
5. Present online as well
6. Innovative Ordering processes in place
7. The chain has been awarded a lot 

Weaknesses

1. Liquidity issues
2. Lack of experience at the top management

Opportunities

1. International expansion
2. Acquisitions
3. Mergers

Threats

1. Low barrier of entry for new players in the segment
2. Increasing tax rates
3. Changing tastes of consumers

Competition

Competitors

1. Subway
2. Potbelly Sandwich Shop
3. Firehouse Subs



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