SWOT Analysis of Which Wich? with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Complete control and time given to consumers to create something
Healthy customizable sandwiches
1. Present in 300+ locations across USA 2. Growing very fast as a relatively new player in the market 3. Consistent profits in recent years 4. Full customization possible with products 5. Present online as well 6. Innovative Ordering processes in place 7. The chain has been awarded a lot
1. Liquidity issues 2. Lack of experience at the top management
1. International expansion 2. Acquisitions 3. Mergers
1. Low barrier of entry for new players in the segment 2. Increasing tax rates 3. Changing tastes of consumers
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