RA Sushi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 790
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SWOT Analysis of RA Sushi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RA Sushi

Parent Company

Benihana Inc.

Category

Restaurants

Sector

Food and Beverages

USP

No other place like it – vibrant music and great atmosphere

STP

Segment

Japanese food

Target Group

Youngsters and Young adults

Positioning

A great place to hang out with friends while having Japanese cuisine in the midst of a lively crowd

SWOT Analysis

Strengths

1. Unique atmosphere that is attractive to consumers
2. Going strong for over 25 years
3. Has sold over a million las vegas rolls
4. Voted best restaurant in multiple local newspapers and tabloids

5. Has raised over a million dollars for charity

6. Strong revenues in recent years

Weaknesses

1. Present in limited locations
2. Not popular in areas where it I not present
3. Lacks online presence

Opportunities

1. Expansion into other regions and states
2. Acquisitions 
3. Mergers

Threats

1. Changing consumer preferences
2. Regular lawsuits against the owners
3. Health consciousness among consumers

Competition

Competitors

1. Yoshinoya
2. Matsua
3. Sukiya


The table above concludes the RA Sushi SWOT analysis along with its marketing strategy and brand parameters.

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