Haldirams SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 8348
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SWOT Analysis of Haldirams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Haldirams

Parent Company

Haldirams

Category

Food Products & Restaurant

Sector

Food and Beverages

Tagline/ Slogan

Dont eat at home today; Always in good taste

USP

Wide range of hygienic, tasty and authentic Indian savories and sweet

STP

Segment

Anyone who can use a snack like savories, sweets, etc.

Target Group

Middle class families (especially women and kids)

Positioning

As a tasty, hygienic savories and sweet maker

SWOT Analysis

Strengths

1. Brand awareness and recall
2. Variety of products like papads, namkeens, cookies, chips, sweets, sherbets, dry fruits, etc
3. Trusted for quality and hygiene
4. Attractive and efficient packaging

5. Good supply chain ensuring availability of products

6. Aptly priced for the customers

7.Loved for its taste

8. Exported to many countries

Weaknesses

1.Less advertising is done compared to other food brands
2.Involved only in Indian snacks
3.Outlets are limited only to mainly North India

Opportunities

1.Increase its reach in India and abroad
2.Expand the hotel business
3.Increase the number of outlets

4.Agrresively advertise and promote the brand

5.Introduce healthy snacks like fat free, low calories and baked

6.Innovate by introducing snacks catering to the youth

Threats

1.Customers are inclined towards western ways, and are not interested in Indian snacks
2.Indian snacks are considered unhealthy
3.Increased competition from other brands and local players

Competition

Competitors

1.Bikano
2.Lehar
3.Bikaji

4.Other local brands



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