Mother Dairy Plain Dahi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2523
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SWOT Analysis of Mother Dairy Plain Dahi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mother Dairy Plain Dahi

Parent Company

Mother Dairy

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

India’s No.1 Milk brand

USP

Well packaged natural curd without any preservative

STP

Segment

People who directly eat curd or use curd in cooking

Target Group

Any age group (children and adults alike)

Positioning

As a good quality, creamy and natural curd

SWOT Analysis

Strengths

1. Brand name of Mother Dairy
2. Natural curd without any preservatives
3. Available in packs of 90 grams, 200 grams, 400 grams & 2 kg

4. Affordable price
5. Good distribution through the many Mother Dairy centres

Weaknesses

1.Perishable item-shelf life of 7 days
2.Competition from local milk dairies

3.Less advertising and limited availability across India

Opportunities

1.Curd is very much a part of Indian food, so there is a constant demand
2.Tap the export market
3.Advertise the product to attract the target customers

Threats

1.Competition from other curd makers, especially local dairies
2.Home made curd is an easy and cheap way to obtain fresh and natural curd

Competition

Competitors

1.Amul Mastidahi
2.Nestle Dahi
3.Curd from local dairies

4. Home made curd



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