Mother Dairy Plain Dahi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2450

SWOT Analysis of Mother Dairy Plain Dahi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mother Dairy Plain Dahi

Parent Company

Mother Dairy


Food Products


Food and Beverages

Tagline/ Slogan

India’s No.1 Milk brand


Well packaged natural curd without any preservative



People who directly eat curd or use curd in cooking

Target Group

Any age group (children and adults alike)


As a good quality, creamy and natural curd

SWOT Analysis


1. Brand name of Mother Dairy
2. Natural curd without any preservatives
3. Available in packs of 90 grams, 200 grams, 400 grams & 2 kg

4. Affordable price
5. Good distribution through the many Mother Dairy centres


1.Perishable item-shelf life of 7 days
2.Competition from local milk dairies

3.Less advertising and limited availability across India


1.Curd is very much a part of Indian food, so there is a constant demand
2.Tap the export market
3.Advertise the product to attract the target customers


1.Competition from other curd makers, especially local dairies
2.Home made curd is an easy and cheap way to obtain fresh and natural curd



1.Amul Mastidahi
2.Nestle Dahi
3.Curd from local dairies

4. Home made curd


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