SWOT Analysis of Nutella with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Breakfast never tasted this good; The original Hazelnut spread
A nutritious and tasty chocolate hazelnut spread
Anyone who likes to have a tasty and nutritious snack
Children and teenagers (middle and high income group)
As a healthy and tasty breakfast(bread spread) for kids
1. A popular, branded chocolate hazelnut spread
2. A trusted brand which is available in various types of packaging
3. Tasty, nutritious and healthy 4. Presence in more than 75 countries 5. Good branding and advertising across the world
1.Limited advertising and penetration in emerging economies specially tier 2 cities
2. Apprehension about its health effects leading to loss of trust
1.Different flavours i.e., combination of nuts and chocolate 2.Increase in disposable income in developing countries 3.Readiness and attraction to adapt to western styles of breakfast
1.Change in perception of the consumers around the world following the recent lawsuit 2.Some families may not like chocolate for breakfast 3.Risk of imitation by local companies in some of the countries like India and China
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