Nutella SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11114
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SWOT Analysis of Nutella with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nutella

Parent Company

Ferrero

Category

Chocolates

Sector

Food and Beverages

Tagline/ Slogan

Breakfast never tasted this good; The original Hazelnut spread

USP

A nutritious and tasty chocolate hazelnut spread

STP

Segment

Anyone who likes to have a tasty and nutritious snack

Target Group

Children and teenagers (middle and high income group)

Positioning

As a healthy and tasty breakfast(bread spread) for kids

SWOT Analysis

Strengths

1. A popular, branded chocolate hazelnut spread

2. A trusted brand which is available in various types of packaging

3. Tasty, nutritious and healthy
4. Presence in more than 75 countries
5. Good branding and advertising across the world

Weaknesses

1.Limited advertising and penetration in emerging economies specially tier 2 cities

2. Apprehension about its health effects leading to loss of trust

Opportunities

1.Different flavours i.e.,  combination of nuts and chocolate
2.Increase in disposable income in developing countries
3.Readiness and attraction to adapt to western styles of breakfast

Threats

1.Change in perception of the consumers around the world following the recent lawsuit
2.Some families may not like chocolate for breakfast
3.Risk of imitation by local companies in some of the countries like India and China

Competition

Competitors

1.Hershey’s
2.Dabur Honey
3.Jam

4.Kissan Tomato Ketchup

5.Cheese spread

6. Peanut butter

7. Mayonnaise


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