Nissin Chow Mein SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2000
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SWOT Analysis of Nissin Chow Mein with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Chow Mein

Parent Company

Nissin Foods

Category

Noodles

Sector

Foods and beverages

Tagline/ Slogan

Find enlightenment with Nissin Chow Mein; Noodle on; Learn the way of the noodles

USP

Fast to cook chinese

STP

Segment

Fast to prepare- Microwave meal

Target Group

Younger population from urban areas

Positioning

A pan-fried noodle product

SWOT Analysis

Strengths

1.Eight exotic flavors

2.Styrofoam packaging which is quite attractive

3.Microwavable easy to prepare food

4.Reasonable priced, safety and hygiene, and long shelf life of product

60% of market share of Nissin brand
5. Good availability and distribution through retails stores

Weaknesses

1.Some flavors not received properly in market like spicy chicken flavor

2.Limited brand awareness compared to leading fast-food ready to cook brands

Opportunities

1.Rising income of middle class economies such as BRICS nations

2.Changing lifestyle causing increase consumption fast to prepare food
3. Tapping DINKS and bachelors staying in urban areas

Threats

1.Emerging competition from various brands

2.Brand switching cost is very low

3. Local brands and restaurants

Competition

Competitors

1. Maggi
2.La Choy

3.Knorr

4.Pot Noodles


The table above concludes the Nissin Chow Mein SWOT analysis along with its marketing strategy and brand parameters.

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