Nissin Chow Noodles SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2783
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SWOT Analysis of Nissin Chow Noodles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Chow Noodles

Parent Company

Nissin Foods

Category

Noodles

Sector

Foods and beverages

Tagline/ Slogan

Premium straight cut noodles

USP

Classic wider and flatter noodles to hold more sauce

STP

Segment

Fast to prepare microwavable meal

Target Group

Younger population from urban areas

Positioning

Classic Microwavable chow noodles

SWOT Analysis

Strengths

1.Complete microwavable meal

2.Come in four different flavors

3.Safe,  hygiene and long shelf life of product
4. Good distribution and availability at multi-brand food retail stores
5. Present in countries like Brazil, Hong Kong, India, Japan, Mexico & Thailand

Weaknesses

1. Limited advertising & brand awareness as compared to leading noodle brands
2. Still trying to penetrate the global market

Opportunities

1. Rising income of middle class economies such as BRICS nations

2. Changing lifestyle causing increase consumption fast to prepare food

Threats

1.Emerging competition from various brands

2.Brand switching cost is very low

3.Local brands taking the market share

Competition

Competitors

1.La Choy

2.Annie Chun’s

3.Simply Asia

4.Nestle Maggi

5.Lucky me



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