Nissin Souper Meal SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1181
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SWOT Analysis of Nissin Souper Meal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Souper Meal

Parent Company

Nissin Foods

Category

Noodles

Sector

Foods and beverages

Tagline/ Slogan

Just right for larger appetite

USP

Soupy plus noodles

STP

Segment

Fast to prepare microwavable meal

Target Group

Younger people with large appetite

Positioning

A big-serving packaged product

SWOT Analysis

Strengths

1. Innovative and attractive packaging.

2. “Souper meal challenge” with launch

3. Four different flavors and availability

4. Microwave only product means easy to cook
5. Good availability though multi-retail food band stores

Weaknesses

1. Limited advertising & brand awareness as compared to leading noodle brands
2. Still trying to penetrate the global market

Opportunities

1. Rising income of middle class economies such as BRICS nations

2. Changing lifestyle causing increase consumption fast to prepare food

Threats

1.Emerging competition from various brands

2.Brand switching cost is very low

3.Local brands taking the market share

Competition

Competitors

1.La Choy

2.Annie Chun’s

3.Simply Asia

4.Nestle Maggi

5.Lucky me



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