Nissin Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5446
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SWOT Analysis of Nissin Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Foods

Parent Company

Nissin Foods

Category

Noodles

Sector

Food and Beverages

Tagline/ Slogan

No border; From the world’s leader in noodles

USP

First company to launch instant noodles

STP

Segment

Fast to cook food products

Target Group

Younger population

Positioning

Provider of food solution by easy to cook healthy meals

Product Portfolio

Brands

1. Top Ramen
2. Souper Meal

3. Chow Mein

4. Chow noodles

SWOT Analysis

Strengths

1.Greater efficiency achieved through the installation of high-speed instant noodle production lines

2.Lower distribution costs and exclusive sale contracts with retailers

3.Worldwide presence of brand

4.Continuously proposing new product based on technical breakthrough

5.China is biggest consumer of instant noodles with overall demand as 30 billion servings

6.In India demand hovers around 300 million servings

7.Has presence in Brazil, Germany, Hong Kong, India, Japan, Mexico and Thailand

8.Worldwide presence of product through 29 plants in 11 countries

9. Approximately 22,000 employees serving the customers

Weaknesses

1.Tough competition from other brands and restaurants means limited market share

2. Marketing in other countries is not as efficient

Opportunities

1.Align sale with marketing partners globally

2. Cost reduction by restructuring production system
3. Tapping the DINKs and

Threats

1.Instant word immediately caught attention in market and lots of company came into market

2.Intense and increasing competition in ready to cook segment

3. Increasing local competitors

Competition

Competitors

1.Nestle Ltd
2.Knorr
3.Simply Asia
4. Lucky Me
5. La Choy
6. Pot Noodles



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