Panera Bread SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11236
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SWOT Analysis of Panera Bread with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Panera Bread

Parent Company

Panera Bread

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

A loaf of bread in every arm

USP

A bakery café restaurant serving good quality breads and other bakery products

STP

Segment

People who like bakery products

Target Group

Young and middle aged people from middle and upper middle class

Positioning

A fast-casual restaurant chain serving fresh and good quality breads, along with coffee and other bakery products

SWOT Analysis

Strengths

1.A well-recognized brand in U.S. and Canada
2. Known for its fresh and good quality bread
3.Strong presence with around 1500 locations
4. Good service with good quality, healthy food

5.Acquisition of Paradise Bakery and Café

6.Strong financial muscle power

7. Strong supply chain and distribution

Weaknesses

1.Limited number of products offered
2.Presence only in U.S. and Canada
3.Strong competition from local and international players means constant fight over market share

Opportunities

1.Product line extension
2.Increase in number of franchisees
3.Global expansion-Venturing into untapped countries

4.Advertise and market itself in a better way; as a healthy alternative of snacking

Threats

1.Increased competition
2.Increase in cost of raw materials
3.Economic slowdown

Competition

Competitors

1.The Melt
2.BJ’s Restaurant
3.Ark Restaurants


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