Dunkin Donuts SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 26051
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SWOT Analysis of Dunkin Donuts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dunkin Donuts

Parent Company

Dunkin Donuts

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

America runs on Dunkin; You 'Kin Do It; Sounds Good, Tastes Even Better

USP

Americas most popular joint for coffee, donuts and other baked items

Dunkin Donuts STP

Segment

People looking to have western style breakfast and coffee

Target Group

Middle and upper middle class people and families

Positioning

A place offering good quality and fresh donuts and other baked items along with coffee

Dunkin Donuts SWOT Analysis

Strengths

1. Dunkin Donuts has a strong Brand name, recognized world over
2. Brand loyalty amongst customers
3. Over 1000 varieties of doughnuts are offered by Dunkin Donuts
4. Dunkin Donuts is popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea

5. Ideal place for having breakfast and coffee

6. Innovative ways to retain customers by issuing coupons and discounts

7. Worlwide chain of Dunkin Donuts franchisees total to more than 10,000+ locations across 30+ countries

8. One of the most experienced in the industry

9. Association with major sports teams

10. Dunkin Donuts has effective marketing and advertising strategies

Weaknesses

1. Competition from other international snacking joints means limited market share growth for Dunkin Donuts
2. Rift with the franchisee owners and numerous instances of suing them

Opportunities

1.Dunkin Donuts can increase its presence in newer countries and regions of the world
2.To introduce low calorie snacks
3.Increase in disposable income of people in developing countries

4.Increase its reach through effective online marketing can boost Dunkin Donuts' sales

Threats

1.People moving to healthier ways of eating
2.Competition even from local cafes and bakeries can affect business of Dunkin Donuts
3.Increase in the cost of raw materials

4.Difficult to change the snacking habits of people in certain countries like India and China

Competition

Competitors

1. Mad over Donuts
2. McDonalds
3. Starbucks



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