Dunkin' Donuts SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 24814
Advertisements

SWOT Analysis of Dunkin' Donuts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dunkin' Donuts

Parent Company

Dunkin' Donuts

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

America runs on Dunkin; You 'Kin Do It; Sounds Good, Tastes Even Better

USP

Americas most popular joint for coffee, donuts and other baked items

STP

Segment

People looking to have western style breakfast and coffee

Target Group

Middle and upper middle class people and families

Positioning

A place offering good quality and fresh donuts and other baked items along with coffee

SWOT Analysis

Strengths

1.Strong Brand name, recognized world over
2. Brand loyalty amongst customers
3. Over 1000 varieties of doughnuts
4. Popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea

5.Ideal place for having breakfast and coffee

6.Innovative ways to retain customers by issuing coupons and discounts

7.Worlwide chain of franchisees totalling to 10,000 locations across 32 countries

8.One of the most experienced in the industry

9.Association with major sports teams

10.Effective marketing and advertising strategies

Weaknesses

1.Competition from other international snacking joints means limited market share growth
2.Constant rift with the franchisee owners and numerous instances of suing them
3. Still hast penetrated into the emerging economies which can be a huge segment

Opportunities

1.Increase its presence in newer countries and regions of the world
2.To introduce low calorie snacks
3.Increase in disposable income of people in developing countries

4.Increase its reach through effective online marketing

Threats

1.People moving to healthier ways of eating
2.Competition even from local cafes and bakeries
3.Increase in the cost of raw materials

4.Diificult to change the snacking habits of people in certain countries like India and China

Competition

Competitors

1.Krispy Kreme
2.Mc Donalds
3.Starbucks
4. Mad over Donuts



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.