Ruchi Sunrich Sunflower Oil SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2761
Advertisements

SWOT Analysis of Ruchi Sunrich Sunflower Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi Sunrich Sunflower Oil

Parent Company

Ruchi Soya Industries Limited

Category

Cooking oil

Sector

Food and beverages

Tagline/ Slogan

Sunrich mein pakao, Jitna chaye Khao

USP

Value for money offering with no compromise in quality

STP

Segment

Food and beverages: Cooking oil

Target Group

Household women

Positioning

Oil for health conscious people

SWOT Analysis

Strengths

1. More amount of Vitamin E present in the oil

2. Natural oil with light in taste

3. Oil has zero percent of cholesterol levels
4. Good distribution and availability through groceries and retail stores

Weaknesses

1. No control on raw material as product is agro based
2. Limited brand awareness in urban areas compared to a few other brands

Opportunities

1. Developing other healthy products in the line

2. Corporate tie-up with hotels and restaurants

3. Promotion in association of health day or heart day
4. Better marketing strategies to tap the urban and rural markets

Threats

1. Change in food products regulations

2. As healthy oil market is growing market, emergence of competitors

3. Substitutes like unsaturated butter etc

Competition

Competitors

1. Fortune

2. Silver Drop

3. Santushti



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.