Ruchi Sunrich Sunflower Oil SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2713

SWOT Analysis of Ruchi Sunrich Sunflower Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi Sunrich Sunflower Oil

Parent Company

Ruchi Soya Industries Limited


Cooking oil


Food and beverages

Tagline/ Slogan

Sunrich mein pakao, Jitna chaye Khao


Value for money offering with no compromise in quality



Food and beverages: Cooking oil

Target Group

Household women


Oil for health conscious people

SWOT Analysis


1. More amount of Vitamin E present in the oil

2. Natural oil with light in taste

3. Oil has zero percent of cholesterol levels
4. Good distribution and availability through groceries and retail stores


1. No control on raw material as product is agro based
2. Limited brand awareness in urban areas compared to a few other brands


1. Developing other healthy products in the line

2. Corporate tie-up with hotels and restaurants

3. Promotion in association of health day or heart day
4. Better marketing strategies to tap the urban and rural markets


1. Change in food products regulations

2. As healthy oil market is growing market, emergence of competitors

3. Substitutes like unsaturated butter etc



1. Fortune

2. Silver Drop

3. Santushti


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