Ruchi Nutri Gold Vanaspati SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1290
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SWOT Analysis of Ruchi Nutri Gold Vanaspati with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi Nutri Gold Vanaspati

Parent Company

Ruchi Soya Industries Limited

Category

Cooking oil

Sector

Food and beverages

Tagline/ Slogan

Enriched with vitamins

USP

Ideal hydrogenated vegetable fat

STP

Segment

Food and beverages : cooking oil

Target Group

Urban household women from the middle class

Positioning

Good for health

SWOT Analysis

Strengths

1. Ideal for deep frying and for dishes which need to be preserved for longer duration

2. Has grainy ghee like texture and low trans fatty acid contents
3. Good distribution and availability through retail chains
4. It is a  healthy alternative to traditional vanaspati
5. Available in good packaging

Weaknesses

1. Not able to gain large number of consumers since marketing is not as much as some other competitor brands

2. Government regulation on quantity of trans fat
3. Limited global reach which can be huge market

Opportunities

1. Tie-up with hotels and restaurants

2. Promotion in association with healthy day

3. Global expansion to other countries

Threats

1. Already established strong players increasing penetration

2. Change in food regulations

3. Brand switching cost is low

Competition

Competitors

1. Rath

2.Dalda


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