Ruchi Nutrela SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1822
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SWOT Analysis of Ruchi Nutrela with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi Nutrela

Parent Company

Ruchi Soya Industries Limited

Category

Soya health food

Sector

Food and beverages

Tagline/ Slogan

Add health to all your recipes, Add nutrela; Aagey Badhna Hai

USP

High protein soya granules

STP

Segment

Soya health food

Target Group

Health conscious Household women

Positioning

The most trusted soya brand in the country

SWOT Analysis

Strengths

1. Leading position in the soya foods with More than half the market share in India

2. The word Nutrela become generic for soya category

3. Continuous increase in capacity and Has build huge trust of consumers

4. Contain more protein than any dairy product

5. Good distribution and availability in multi-retail food stores
6. Good advertising through TVCs and print ads

Weaknesses

1. Agro based product, price regulated by government
2. Limited global presence and hasn’t penetrated into the rural market

Opportunities

1. Expansion into global markets

2. Tie-up with restaurants and hotel chains

3. Promotion by having its own Nutrela cookery show or books

Threats

1. Fast growing segment lead to emergence of various players

2. Brand switching cost is low
3. Alternate health foods for people to choose from

Competition

Competitors

1. Ahaar

2. Rich pro

3. Savour

4. Lal Quilla



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