Ruchi Nutrela SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1777

SWOT Analysis of Ruchi Nutrela with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi Nutrela

Parent Company

Ruchi Soya Industries Limited


Soya health food


Food and beverages

Tagline/ Slogan

Add health to all your recipes, Add nutrela; Aagey Badhna Hai


High protein soya granules



Soya health food

Target Group

Health conscious Household women


The most trusted soya brand in the country

SWOT Analysis


1. Leading position in the soya foods with More than half the market share in India

2. The word Nutrela become generic for soya category

3. Continuous increase in capacity and Has build huge trust of consumers

4. Contain more protein than any dairy product

5. Good distribution and availability in multi-retail food stores
6. Good advertising through TVCs and print ads


1. Agro based product, price regulated by government
2. Limited global presence and hasn’t penetrated into the rural market


1. Expansion into global markets

2. Tie-up with restaurants and hotel chains

3. Promotion by having its own Nutrela cookery show or books


1. Fast growing segment lead to emergence of various players

2. Brand switching cost is low
3. Alternate health foods for people to choose from



1. Ahaar

2. Rich pro

3. Savour

4. Lal Quilla


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