Kelloggs Corn Flakes SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5752

SWOT Analysis of Kelloggs Corn Flakes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Corn Flakes

Parent Company



Breakfast cereal


Food and beverages

Tagline/ Slogan

Give your family a bowl full of happiness every morning with Kellogg’s corn flakes


one of the oldest cereal brand



Food- breakfast cereal

Target Group

For whole family


Healthy family breakfast

SWOT Analysis


1. A quick breakfast product

2. Contain iron shakti and 8 essential vitamins

3. Available in five different flavors

4. A 99% fat free and no cholesterol product

5. Strong brand build up in minds of consumers


1. If put in milk for little long duration, wont remain crisp

2. Bit expensive for many rural and sub-urban consumers

3. As a daily breakfast meal can be little monotonous


1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. Launch into various other local flavors


1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government



1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch

4. Mohan’s Corn Flakes

5. Retail Chain Private Labels


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