Kelloggs Corn Flakes SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6157
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SWOT Analysis of Kelloggs Corn Flakes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Corn Flakes

Parent Company

Kelloggs

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Give your family a bowl full of happiness every morning with Kellogg’s corn flakes

USP

one of the oldest cereal brand

STP

Segment

Food- breakfast cereal

Target Group

For whole family

Positioning

Healthy family breakfast

SWOT Analysis

Strengths

1. A quick breakfast product

2. Contain iron shakti and 8 essential vitamins

3. Available in five different flavors

4. A 99% fat free and no cholesterol product

5. Strong brand build up in minds of consumers

Weaknesses

1. If put in milk for little long duration, wont remain crisp

2. Bit expensive for many rural and sub-urban consumers

3. As a daily breakfast meal can be little monotonous

Opportunities

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. Launch into various other local flavors

Threats

1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government

Competition

Competitors

1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch

4. Mohan’s Corn Flakes

5. Retail Chain Private Labels



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