Kelloggs All-Bran SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2147
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SWOT Analysis of Kelloggs All-Bran with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs All-Bran

Parent Company

Kelloggs

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Feel lighter and more energetic

USP

A high fibre product well made for digestive system

STP

Segment

Food- breakfast cereal

Target Group

Middle to high income health conscious families

Positioning

Delicious, nutritious fibre rich morning breakfast

SWOT Analysis

Strengths

1. Product contains soluble fiber which reduces chance of heart attacks

2.Provides over the half daily requirement of dietary fibre

3.A product with 13 vitamins and minerals and low in carbohydrates and fats

4.Promotion through “seven day promise” campaign

Weaknesses

1. Some consumers not receptive to fibre like taste of All- Bran

2. Product is priced bit high

3. All- Bran is not sweet in taste; People prefer sweetened cereals.

Opportunities

1. Combination of All-Bran cereal with other cereals to add flavors

2. Tie- up with health or cookery shows

Threats

1. Increasing competition in the growing fast to cook breakfast segment

2. Food regulations by the government

Competition

Competitors

1. Red river cereal

2. Quaker corn bran cereal

3. Cheerios

4. Nestle fitnesse

5. Uncle Sam



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