Kelloggs Chocos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2306
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SWOT Analysis of Kelloggs Chocos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Chocos

Parent Company

Kelloggs

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Kellogg’s chocos khao, breakfast fun banao

USP

Chocolate attract kids

STP

Segment

Food- breakfast cereal

Target Group

Mother and Kids seeking health delicious breakfast

Positioning

Nutritious chocolaty breakfast

SWOT Analysis

Strengths

1. Available in Rs 10 single serve pack

2. Whole grain product with 11 essential vitamins, minerals and fibre

3. Available in three variants to attract kids like choco duet, choco smacks, choco planet and stars

4. Promted by bear Mascot called chocos

Weaknesses

1. Nutritional value written on pack is along with milk, so actual nutritional value of cereal is less than mentioned on pack

2. Little amount of calories are required for child growth, Kellogg’s chocos don’t have calories

Opportunities

1. Increasing disposable income

2. Change in lifestyle of consumers , lack of time increase consumption of readymade food

Threats

1. Increasing competition in readymade breakfast segment

2. Food regulations by government

Competition

Competitors

1. Chocolate lucky charm

2. Torto magic tiger

3. Tilo’s bio choco crunchy

4. Choco Snaps

5. Choco Bombs

6. Familia Swiss choco bits



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