In-N-Out Burger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7323
Advertisements

SWOT Analysis of In-N-Out Burger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

In-N-Out Burger

Parent Company

In-N-Out Burger

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

Quality you can taste

USP

Good quality burgers at affordable price

STP

Segment

People looking for a drive thru restaurant serving affordable fast food

Target Group

Kids and youth, especially students and people on the move

Positioning

An affordable fast food restaurant having drive-thru facility

SWOT Analysis

Strengths

1.A well-recognized brand in U.S.
2. In business since a long time with huge expertise
3. Presence in around 274 locations
4. Employee centered policies : Wages higher than bare minimum paid with other fringe benefits

5.Drive-thru facility for tourists and vehicle owners

6.Affordable with good quality

7.Loyal customer base

8.All restaurants are owned by the company and not franchised

9.C.S.R. via the Child Abuse Foundation

Weaknesses

1.Comparitievly, limited menu items
2.Limited number of branches in US
3.Presence only in U.S. and no global presence

Opportunities

1.Add new items to the menu
2.Expansion of branches on national level
3.Franchising

4.Advertise the brand aggressively through various channels

Threats

1.Competition from other local and international players
2.Health consciousness amongst people
3.Volatility in price of raw materials

Competition

Competitors

1.McDonald's
2.Burger King
3.Sonic Drive-In

4.Fatburger

5.Johnny Rockets



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.