Wendys Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12234
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SWOT Analysis of Wendys Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wendys Company

Parent Company

The Wendy’s Company

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

Now that’s better; Quality is our receipe

USP

Made to order burgers with fresh ingredients

STP

Segment

People who want to have a tasty burger made from fresh ingredients rather than the frozen ingredients

Target Group

Children, youth and families from middle and upper middle class

Positioning

A tasty burger restaurant that makes burgers on order with fresh ingredients and not frozen meat.

SWOT Analysis

Strengths

1.More than 40 years of experience in the fast food industry
2. Global presence with restaurants in around 30 countries
3. Third largest burger chain with around 6650 locations
4. Employee strength of 46000

5.Globally recognized brand

6.Stong supply chain network

7.Popular for its taste and use of fresh beef instead of frozen

8.Financial stability

9.Effective marketing and advertising

Weaknesses

1.Fast food perceived as unhealthy
2.Operation of franchisees is difficult to manage
3.Less number of locations as compared to its competitors globally

Opportunities

1.Global expansion
2.Introduce the breakfast menu in all locations after revising the menu

3.Acquisition of smaller restaurants

Threats

1.Tough competition from McDonalds and Burger king
2.Increase in price of raw materials
3.People are getting conscious about their health and avoiding unhealthy fast food

4.Diseases like obesity resulting from fast food consumption

Competition

Competitors

1.McDonald's
2.Burger King

3.Subway



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