SWOT Analysis of Wendys Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Wendy’s Company
Fast Food Eating Joints
Food and Beverages
Now that’s better; Quality is our receipe
Made to order burgers with fresh ingredients
People who want to have a tasty burger made from fresh ingredients rather than the frozen ingredients
Children, youth and families from middle and upper middle class
A tasty burger restaurant that makes burgers on order with fresh ingredients and not frozen meat.
1.More than 40 years of experience in the fast food industry 2. Global presence with restaurants in around 30 countries 3. Third largest burger chain with around 6650 locations 4. Employee strength of 46000
5.Globally recognized brand
6.Stong supply chain network
7.Popular for its taste and use of fresh beef instead of frozen
9.Effective marketing and advertising
1.Fast food perceived as unhealthy 2.Operation of franchisees is difficult to manage 3.Less number of locations as compared to its competitors globally
1.Global expansion 2.Introduce the breakfast menu in all locations after revising the menu
3.Acquisition of smaller restaurants
1.Tough competition from McDonalds and Burger king 2.Increase in price of raw materials 3.People are getting conscious about their health and avoiding unhealthy fast food
4.Diseases like obesity resulting from fast food consumption
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