Arbys SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4604
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SWOT Analysis of Arbys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arby's

Parent Company

Arby's

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

It’s Good Mood Food

USP

As a fast food restaurant chain serving good quality food which is low on calories

STP

Segment

Health conscious people who want to eat good quality fast food

Target Group

Youth, especially working and students and middle aged people

Positioning

As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients

SWOT Analysis

Strengths

1.Around 50 years of experience in the fast food industry
2. Major presence in U.S. and Canada with around 3600 locations
3.Employee strength of more than 25000
4. Unique architectural style and interiors

5.Variety in the menu

6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients

7.Stong financial muscle power

8.Successful implementation of ‘No kid hungry campaign'

Weaknesses

1.Major presence in U.S. and Canada only
2.Less online presence
3.Losses in operations have affected efficiency

Opportunities

1.Venturing into newer markets via expansion
2.Increase its online presence
3.Advertise itself aggressively

Threats

1.Concerns in the supply chain
2.Unstable economic condition

3.Intense competition in the fast food industry

Competition

Competitors

1.McDonald's
2.Wendys Company
3.Burger King



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