SWOT Analysis of Arbys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fast Food Eating Joints
Food and Beverages
It’s Good Mood Food
As a fast food restaurant chain serving good quality food which is low on calories
Health conscious people who want to eat good quality fast food
Youth, especially working and students and middle aged people
As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients
1.Around 50 years of experience in the fast food industry 2. Major presence in U.S. and Canada with around 3600 locations 3.Employee strength of more than 25000 4. Unique architectural style and interiors
5.Variety in the menu
6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients
7.Stong financial muscle power
8.Successful implementation of ‘No kid hungry campaign'
1.Major presence in U.S. and Canada only 2.Less online presence 3.Losses in operations have affected efficiency
1.Venturing into newer markets via expansion 2.Increase its online presence 3.Advertise itself aggressively
1.Concerns in the supply chain 2.Unstable economic condition
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