Mad Over Donuts SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3299
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SWOT Analysis of Mad Over Donuts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mad Over Donuts

Parent Company

Mad Over Donuts

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

Love at first bite

USP

India’s first donut chain serving fresh and good quality donuts

STP

Segment

People who want to have donuts

Target Group

Kids and youth

Positioning

As India’s very own donut chain serving wide variety of fresh and tasty donuts

SWOT Analysis

Strengths

1.Wide variety of donuts – ringed and filled donuts
2. Popular for its quality
3. India’s first donut chain
4. Presence in Mumbai, Pune and Delhi with more than 30 locations and expanding

5.A well-recognized brand

Weaknesses

1.Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme means  less market share
2.Low reach with less branches
3.Donuts is a new snack for many countries, so it will require time to get popular

Opportunities

1.Expansion throughout the country
2.Adding newer flavors of donuts and coffee to the menu
3.Increase in the disposable income of Indians

4.Most of the population of India is young and open to western fast food

5.Increase reach through online marketing

6.Advertise and market aggressively to reach out to the customers

7.Introduce online ordering and delivery and also via phone

8.Sponsorships and tieups

Threats

1.Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts
2.Inflation
3.Economic instability

Competition

Competitors

1.Dunkin Donuts
2.Krispy Kreme


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