Mad Over Donuts SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2829

SWOT Analysis of Mad Over Donuts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mad Over Donuts

Parent Company

Mad Over Donuts


Fast Food Eating Joints


Food and Beverages

Tagline/ Slogan

Love at first bite


India’s first donut chain serving fresh and good quality donuts



People who want to have donuts

Target Group

Kids and youth


As India’s very own donut chain serving wide variety of fresh and tasty donuts

SWOT Analysis


1.Wide variety of donuts – ringed and filled donuts
2. Popular for its quality
3. India’s first donut chain
4. Presence in Mumbai, Pune and Delhi with more than 30 locations and expanding

5.A well-recognized brand


1.Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme means  less market share
2.Low reach with less branches
3.Donuts is a new snack for many countries, so it will require time to get popular


1.Expansion throughout the country
2.Adding newer flavors of donuts and coffee to the menu
3.Increase in the disposable income of Indians

4.Most of the population of India is young and open to western fast food

5.Increase reach through online marketing

6.Advertise and market aggressively to reach out to the customers

7.Introduce online ordering and delivery and also via phone

8.Sponsorships and tieups


1.Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts
3.Economic instability



1.Dunkin Donuts
2.Krispy Kreme


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.