Kelloggs Froot Loops SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3647
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SWOT Analysis of Kelloggs Froot Loops with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kellogg’s Froot Loops

Parent Company

Kellogg’s

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Just follow your nose, for the fruity taste that shows

USP

Fun part of complete breakfast

STP

Segment

Food- Breakfast cereal

Target Group

Family looking for new kind of breakfast

Positioning

Colorful fruity breakfast

SWOT Analysis

Strengths

1. Brightly colored and fruity cereal

2. Come up with innovative product of cereal straw making milk sipping a fun

3. A fibre, minerals  and vitamin rich cereal

4. Colorful multi-grain rings of whole corn flour, wheat flour, and whole grain oat flour

5. Comparatively low priced product

Weaknesses

1. Large amount of sugar present on each chunk

2. Fruity flavor is artificially enhanced

3. Less crunchiness of the cereal

Opportunities

1. Other innovative products like pops or other fruity flavors

2. Promotion through funky mascot to attract children

3. Launching series of Kellogg’s fruity games

Threats

1. Increasing competition by both national and international players

2. Original fruits preferred more than flavored cereal fruits

Competition

Competitors

1. Post fruity pebbles

2. Fruity cheerios

3. Fruit brute

4. Fruity flakes

5. Trix



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