Kelloggs Frosted Flakes SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2989

SWOT Analysis of Kelloggs Frosted Flakes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Frosted Flakes

Parent Company



Breakfast cereal


Food and beverages

Tagline/ Slogan

Theyre G-r-reat!

They bring out the tiger in you

The taste adult have grown to love


Remain fresh for longer duration



Food- breakfast cereal

Target Group

For complete family


Crunchy, sweet and frosty breakfast

SWOT Analysis


1. Promotion through websites, TVCs and print ad campaigns

2. Innovative promotion through applications like stripes banner creator and Nickname generator

3. Promotion through Mascot “Tony the tiger”

4. Come in four different flavors


1. Fake vanilla flavor of Kellogg’s frosted flake not receptive among consumers

2. Bit on expensive side for daily breakfast

3. A bit high on sugar content present


1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. To break boredom from daily routine breakfast


1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government



1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch


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