Kelloggs Frosted Flakes SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3233
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SWOT Analysis of Kelloggs Frosted Flakes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Frosted Flakes

Parent Company

Kelloggs

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Theyre G-r-reat!

They bring out the tiger in you

The taste adult have grown to love

USP

Remain fresh for longer duration

STP

Segment

Food- breakfast cereal

Target Group

For complete family

Positioning

Crunchy, sweet and frosty breakfast

SWOT Analysis

Strengths

1. Promotion through websites, TVCs and print ad campaigns

2. Innovative promotion through applications like stripes banner creator and Nickname generator

3. Promotion through Mascot “Tony the tiger”

4. Come in four different flavors

Weaknesses

1. Fake vanilla flavor of Kellogg’s frosted flake not receptive among consumers

2. Bit on expensive side for daily breakfast

3. A bit high on sugar content present

Opportunities

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. To break boredom from daily routine breakfast

Threats

1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government

Competition

Competitors

1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch


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