Kelloggs Coco Pops SWOT Analysis, USP & Competitors

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SWOT Analysis of Kelloggs Coco Pops with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kellogg’s Coco Pops

Parent Company

Kellogg’s

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Just like a chocolate milk shake, only crunchy!

USP

Chocolate breakfast attract kids

STP

Segment

Food-Breakfast cereal

Target Group

Mother and children

Positioning

Fun and amusement for breakfast

SWOT Analysis

Strengths

1. Product high on fibre, contain wholegrain and added vitamins and minerals

2. Coco pops snack bar is a readymade anytime treat

3. Attractive packaging 

4. Advertisement through Coco monkey’s adventure

Weaknesses

1. Some consumer find sugar content bit high

Opportunities

1. Brand extension into chocolate and cookies segment

2. Convert image of choco pops from treat breakfast to daily breakfast

Threats

1. Increasing competition in both national and international markets

2. Assumption of consumers that excess of chocolate not healthy for children

3. Food and safety regulations by government

Competition

Competitors

1. Chocolate lucky charm

2. Torto magic tiger

3. Tilo’s bio choco crunchy

4. Choco Snaps

5. Choco Bombs

6. Snickers


The table above concludes the Kelloggs Coco Pops SWOT analysis along with its marketing strategy and brand parameters.

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