Kelloggs Krave SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1948
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SWOT Analysis of Kelloggs Krave with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Kellogg’s Krave’

Parent Company

Kellogg’s

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Choc0late chocolate Yum yum

USP

New type of breakfast cereal

STP

Segment

Food- breakfast cereal

Target Group

Family looking for tasty chocolaty breakfast

Positioning

Irresistible chocolaty cereal

SWOT Analysis

Strengths

1. A new type of snack with crunch outside and soft chocolate inside

2. Can be eaten dry or even with milk

3. Come in two flavors chocolate and double chocolate

Weaknesses

1. Can eat into Kellogg’s other chocolaty cereal

2. Some consumer find chocolate amount is less 

3. A product priced higher

Opportunities

1. Increasing income lead to consumer spend on higher priced breakfast

2. Change in lifestyle of consumers , lack of time increase consumption of readymade food

3. Tie-up with restaurants and hotels

4. Various other flavors and cream mixtures can be experimented

Threats

1. Increasing competition in readymade breakfast segment

2. Food regulations by government

Competition

Competitors

1. Torto magic tiger

2. Tilo’s bio choco crunchy

3. Choco Snaps

4. Choco Bombs

5. Cadbury bytes



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