Kelloggs Special K SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7321
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SWOT Analysis of Kelloggs Special K with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kellogg’s Special K

Parent Company

Kelloggs

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

See if you can love your bikini again, in just two weeks!

Get a slimmer waist for summers

You really can lose weight

USP

Easy to prepare

STP

Segment

Food- breakfast cereal

Target Group

Women who have aspirations to look slim

Positioning

Lose 2.5 kilos in two weeks

SWOT Analysis

Strengths

1. Promotion through “expect the unexpected” contest

2. Celebrity Brand ambassador as a role model for staying fit

3. Primarily marketed as a low fat cereal that can be eaten to reduce weight

4. Promotion through “Special K challenge” and series of competitions

5. Various premium flavors

6. Available in lots of cereals and snacks option too

7. Relatively inexpensive product

8. Easy to prepare and follow the diet plan by every women even breastfeeding mothers

9. Interactive community at yahoo groups

Weaknesses

1. Daily consumption can be monotonous

2. Only a short term diet plan is being marketed

Opportunities

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3. Division of foods according to categories like for new mothers etc.

Threats

1. Increasing competition by both national and international players in segment

2. Food and safety regulations by government

Competition

Competitors

1. Whole grain curves

2. Post raisin bran



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