Kelloggs Fiber Plus SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1711
Advertisements

SWOT Analysis of Kelloggs Fiber Plus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Fiber Plus

Parent Company

Kelloggs

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Taste the plus

The best tasting fibre is right here

USP

Whole grain and fibre rich diet

STP

Segment

Food- breakfast cereal

Target Group

For whole family

Positioning

Irresistible delicious high fibre food

SWOT Analysis

Strengths

1. Contain antioxidants vitamin C and E
2. Available in seven different exciting flavors
3. A high fibre diet provides 35% of daily requirement of fibre
4. Available in any time snack option of bar and waffles
5. On the website many video testimonials of various consumers are there which gives confidence to consumers
6. No cholesterol cereal

Weaknesses

1. Priced bit on higher side
2. As a daily breakfast meal can be little boring

Opportunities

1. Increasing income of consumers lead to increase in size of readymade food market
2. Change in lifestyle lead to increase consumption of healthy and fast food
3. Increase category of any time snack options

Threats

1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government

Competition

Competitors

1. Red river cereal

2. Quaker corn bran cereal

3. Cheerios

4. Nestle fitnesse

5. Uncle Sam



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.