Kelloggs Eggo SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1592
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SWOT Analysis of Kelloggs Eggo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Eggo

Parent Company

Kelloggs

Category

Waffles and Pancakes

Sector

Food and beverages

Tagline/ Slogan

There’s an Eggo waffle for everyone at your table

USP

Homestyle frozen waffles

STP

Segment

Food- Anytime Snack

Target Group

Fast moving kids and adults

Positioning

Carry on breakfast

SWOT Analysis

Strengths

1. Huge range and flavor of 37 products
2. Available in two different size options
3. Claimed to contain no preservatives, no artificial flavors and no artificial colors
4. Owns over 70 percent of the US frozen waffle market

Weaknesses

1. Caloric content may be a bit high as per few consumer's preference

Opportunities

1. Can be used in combination with various dishes
2. Brand extension into other countries
3. Tie-up with hotels, restaurants and cookery shows
4. To launch for kids bring it in various new shapes

Threats

1. Increasing competition in readymade and fast to eat breakfast segment
2. Food and safety regulations by government
3. Brand switching cost is low

Competition

Competitors

1.Smucker’s
2.Van’s
3.Leslie’s
4. Obama Waffles



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