SWOT Analysis of Kelloggs Eggo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Waffles and Pancakes
Food and beverages
There’s an Eggo waffle for everyone at your table
Homestyle frozen waffles
Food- Anytime Snack
Fast moving kids and adults
Carry on breakfast
1. Huge range and flavor of 37 products 2. Available in two different size options 3. Claimed to contain no preservatives, no artificial flavors and no artificial colors 4. Owns over 70 percent of the US frozen waffle market
1. Caloric content may be a bit high as per few consumer's preference
1. Can be used in combination with various dishes 2. Brand extension into other countries 3. Tie-up with hotels, restaurants and cookery shows 4. To launch for kids bring it in various new shapes
1. Increasing competition in readymade and fast to eat breakfast segment 2. Food and safety regulations by government 3. Brand switching cost is low
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