Kelloggs Crispix SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1061
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SWOT Analysis of Kelloggs Crispix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelloggs Crispix

Parent Company

Kellogg’s

Category

Breakfast cereal

Sector

Food and beverages

Tagline/ Slogan

Bring a ray of honeyed sunshine to your morning! 

USP

Ideal snack for morning , noon and night

STP

Segment

Food: breakfast cereal

Target Group

For whole family

Positioning

Sweetened multi-grain cereal

SWOT Analysis

Strengths

1. Unique lattice shape
2. A low in fat and high in carbohydrate cereal
3. Remain crispy in milk for longer duration
4. Contain crispy rice and crunchy corn

5. Attractive packaging with free gift inside

Weaknesses

1. Price is a concern for some consumers’

Opportunities

1. Increasing income of consumers lead to increase in size of readymade food market

2. Change in lifestyle lead to increase consumption of healthy and fast food

3.Can be used for formulation of various other dishes
4.Tie-up with hotels and restaurant or launching its own recipe book

5. To launch for kids bring it in various new shapes

Threats

1. Increasing competition by both national and international players in readymade breakfast segment

2. Food and safety regulations by government

3. Brand switching cost is low

Competition

Competitors

1. Rice Krispies

2. Golden Grahams

3. Quaker’s  Cap’n crunch



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