Aarey Lassi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2461
Advertisements

SWOT Analysis of Aarey Lassi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aarey Lassi

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Good quality lassi, at affordable price and easily available

STP

Segment

Anyone who need a refreshing and affordable drink

Target Group

Kids and adults alike(college students, office workers)

Positioning

Mumbai’s very own branded lassi from Aarey

SWOT Analysis

Strengths

1. Strong supply network across Mumbai
2. Brand loyalty-popular amongst consumers
3. Affordable price

4. Trusted quality and good packaging

5. Strong brand recall

6. Popular flavours like Plain, Mango, Strawberry

Weaknesses

1.Limited shelf life
2.Strong competition from bigger brands
3. No pan-India presence

Opportunities

1.Introduction of new flavours
2.An alternative and healthy drink for health conscious people

Threats

1.Competition from roadside juice makers, aerated drinks, etc.

2.Cost involved and ultimately the price would increase due to inflation

Competition

Competitors

1.Amul KoolLassee
2.Other local lassi
3.Aerated drinks

4.Roadside fresh juice makers

5.Amul Kool milk

6.Aarey Energee

7.Amul masti buttermilk

8.Mother dairy lassi



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.