Aarey Energee SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3040
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SWOT Analysis of Aarey Energee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aarey Energee

Parent Company

Aarey Dairy, Dairy Development Dept (Maharastra, India)

Category

Milk Products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

A refreshing and healthy flavoured milk

STP

Segment

Anyone who needs a healthy and fulfilling drink

Target Group

Kids and adults alike(college students, office workers)

Positioning

As a good quality, healthy milk drink. The name ‘Energee’ gives a sense of a nutritious and energetic drink

SWOT Analysis

Strengths

1. Strong network of Aarey vendors
2. Brand loyalty and strong brand recall amongst consumers.
3. Affordable price

4. Strategic location of Aarey vendors i.e., located outside railway stations, colleges, etc.

5.Milk based drink is favoured by health conscious people

6.Good in taste along with health benefits

7.Popular flavours like cardamom, coffee, pineapple, strawberry

Weaknesses

1.Milk products are perishable and declining production
2.Available only at Aarey booths in Mumbai
3. No pan-India presence compared to brands like Amul

Opportunities

1.More flavours can be introduced
2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.

Threats

1.Competition from other milk based product

2.Competition from aerated drinks, fresh juices, etc.

Competition

Competitors

1.AmulKool milk

2. AmulKoolLassee
3.AareyLassi

4. Aarey Masala milk

4.Roadside fresh juice makers

5. Aerated drinks



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