Aarey Dairy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4765
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SWOT Analysis of Aarey Dairy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aarey Dairy

Parent Company

Dairy Development Department, Maharashtra State(India)

Category

Milk Products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products

STP

Segment

Anyone who needs milk and milk products

Target Group

Families from lower class and middle class

Positioning

As Mumbai’s own dairy producing good quality, unadulterated milk and milk products

Product Portfolio

Brands

1.Aarey milk
2.Aarey Energee

3.Aarey Lassi

SWOT Analysis

Strengths

1.One of the most popular brand in Mumbai

2. Trusted for its quality and hygiene

3.Stong network of AareySaritas, selling Aarey milk and milk products

4. Products available at affordable price

5.Strong brand recognition and recall

6.Milk and milk products being a necessity, there would always be demand

7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.

8.Efficient supply network, supplying milk to most parts of Mumbai

9.Aarey milk colony which is a major tourist attraction

Weaknesses

1.Strong competition from milk companies like Amul and local dairies means limited market share

2.Milk and milk products being perishable have lower shelf life

3.Major presence only in Mumbai and no other place

Opportunities

1.Increase penetration into other cities

2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
3.To promote milk as a healthy and nutritious drink

4.Replacement of beverages like aerated drinks

5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise

6.Health consciousness of people

Threats

1.Inflation and increased fuel cost causing increase in price of the product

2.Strong competition from other established brands

3.Lower entry barriers for competitors

Competition

Competitors

1.Amul milk
2.Mother Dairy
3.Mahananda dairy



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