SWOT Analysis of CKE Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
CKE Restaurants, Inc
Fast Food Eating Joints
Food and Beverages
It's Out of This World
A leading fast food restaurant chain operating through regional popular brands like Carl’s Jr., Hardee’s, Green burrito, Red burrito
Anyone who wants to eat good quality, affordable food in a fast casual dining restaurant
Children and youth of middle and upper middle class families
A quick service fast food restaurant chain serving high quality, affordable food through its vast network and multiple brands
1.Global presence with around 3400 locations in 13 countries 2. Owner of popular brands: Carl’s Jr., Hardee’s, Green burritoand Red burrito 3. Employee strength of over 150,000 4. Financial independence and stability
5. Strong brand presence
6. Wide variety of menu items
7.Effective marketing and advertising
8.Tie ups with brands like Columbia Pictures, Marvel comics, Play station, Dr. Pepper, etc.
9.Strong online presence
1.Lower market share compared to competitors 2.Limited only in US and limited global presence 3.Fast food considered unhygienic
1.Innovate with vegetarian menu items 2.Expansion in untapped markets 3.Acquisition to increase market share
1.Competition from other players 2.People moving away from fast food 3.Increase in cost of raw materials
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