CKE Restaurants SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3570
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SWOT Analysis of CKE Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CKE Restaurants

Parent Company

CKE Restaurants, Inc

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

It's Out of This World

USP

A leading fast food restaurant chain operating through regional popular brands like Carl’s Jr., Hardee’s, Green burrito, Red burrito

STP

Segment

Anyone who wants to eat good quality, affordable food in a fast casual dining restaurant

Target Group

Children and youth of middle and upper middle class families

Positioning

A quick service fast food restaurant chain serving high quality, affordable food through its vast network and multiple brands

SWOT Analysis

Strengths

1.Global presence with around 3400 locations in 13 countries
2. Owner of popular brands: Carl’s Jr., Hardee’s, Green burritoand  Red burrito
3. Employee strength of over 150,000
4. Financial independence and stability

5. Strong brand presence

6. Wide variety of menu items

7.Effective marketing and advertising

8.Tie ups with brands like Columbia Pictures, Marvel comics, Play station, Dr. Pepper, etc.

9.Strong online presence

Weaknesses

1.Lower market share compared to competitors
2.Limited only in US and limited global presence
3.Fast food considered unhygienic

Opportunities

1.Innovate with vegetarian menu items
2.Expansion in untapped markets
3.Acquisition to increase market share

Threats

1.Competition from other players
2.People moving away from fast food
3.Increase in cost of raw materials

Competition

Competitors

1.McDonald's
2.Burger King
3.Subway

4.Wendys Company



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