Mars Incorporated SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11540
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SWOT Analysis of Mars Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mars, Incorporated

Parent Company

Mars, Incorporated

Category

Food Products & Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Chocolate and much more

USP

World’s leading manufacturer of confectionery, drinks, other food products and animal food

STP

Segment

People looking for good quality chocolates or animal food

Target Group

All age groups of middle and upper middle class families

Positioning

A high quality, trusted confectionary and animal food brand which is popular world over

Product Portfolio

Brands

1.Snickers
2.Bounty

3.Mars

4.Orbit Chewing Gum

SWOT Analysis

Strengths

1. A globally recognized brand with a strong product portfolio
2. Strong supply chain network
3. Popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more
4. An employee strength of 70,000

5.Stong customer loyalty

6.Strong financial muscle power

7.Five principles of quality, responsibility, mutuality, efficiency and freedom

8.A strong subsidiary brand like Wrigley Jr. Company

Weaknesses

1.Stong competition from other players means limited market share growth
2.Opposition and protest from vegetarian people on the use of animal rennet

Opportunities

1.Acquisitions to increase market share
2.Increase online presence
3.Invest in Research and development

4.Increase its presence in developing countries and tap those markets

Threats

1.Competition
2.Global economic slowdown and inflation in most countries
3.Health consciousness amongst people

Competition

Competitors

1.Hershey’s
2.Nestle Ltd
3.Kraft foods

4.Perfetti Van Melle



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