1. A globally recognized brand with a strong product portfolio 2. Strong supply chain network 3. Popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more 4. An employee strength of 70,000
5.Stong customer loyalty
6.Strong financial muscle power
7.Five principles of quality, responsibility, mutuality, efficiency and freedom
8.A strong subsidiary brand like Wrigley Jr. Company
1.Stong competition from other players means limited market share growth 2.Opposition and protest from vegetarian people on the use of animal rennet
1.Acquisitions to increase market share 2.Increase online presence 3.Invest in Research and development
4.Increase its presence in developing countries and tap those markets
1.Competition 2.Global economic slowdown and inflation in most countries 3.Health consciousness amongst people
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