Chick-fil-A SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12594
Advertisements

SWOT Analysis of Chick-fil-A with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chick-fil-A

Parent Company

Chick-fil-A

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat morchikin

USP

Good quality, tasty chicken serving quick service restaurant

STP

Segment

People who are looking to have chicken as an alternative to beef

Target Group

Middle and upper middle class urban families

Positioning

A chicken-based menu serving restaurant as opposed to beef and other meat

SWOT Analysis

Strengths

1. Established brand in U.S.
2. 1600+ restaurants in almost all states in the U.S.
3. Successful advertising campaign-‘Eat morchikin’
4. Sponsorship to numerous sports events

5. Known for its chickens sandwiches and other chicken menu

6.Good online presence with option of online order and delivery

Weaknesses

1.Presence only in U.S. and limited international presence
2.Less number of location compared to its competitors

Opportunities

1.Expansion in other countries
2.Expand the menu
3. Advertising and marketing would help increase brand recall

Threats

1.Stiff competition
2.Rise in cost of raw materials
3.Diseases like bird flu

Competition

Competitors

1.McDonald's
2.Burger King
3.Subway



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.