Heritage Foods India SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2785
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SWOT Analysis of Heritage Foods India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Heritage Foods India

Parent Company

Heritage Foods India Ltd

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

Health Heritage Happiness

USP

One of the largest dairy of South India, with prominent presence in retail and foods sector

STP

Segment

People who need milk, dairy products along with grocery and food products

Target Group

Middle class families of India

Positioning

Trusted supplier of fresh, healthy, hygienic and affordable dairy and food products

SWOT Analysis

Strengths

1.A well-established brand in South India
2. Good quality, hygienic products are affordable prices
3. One of the largest dairy in South India
4. Wide product range including milk, milk products, bakery products, fresh fruits and vegetables, etc

5.Procurement of milk from cooperative dairies and agricultural products from farmers, helping the farmers, dairies to get a fair price

6.Educating farmers about best practices in agriculture and dairy farming

7.Good supply network

8. Good network of ‘Heritage Fresh’ retail stores in Hyderabad, Bangalore and Chennai

9.Home delivery of retail grocery products

Weaknesses

1. Presence mainly in South India
2.Limited global presence and low number of stores pan India
3.Strong competition in all sectors of operations means limited market share growth

Opportunities

1.Rise in purchasing power of people
2.Pan India expansion of ‘Heritage Fresh’ retail stores
3.Acquisition of regional dairies

4.Market and advertise Heritage as a national brand and increase its reach

Threats

1.Strong competition in retail space and dairy segment
2.Dependence on weather for agricultural products
3.Inflation makes it difficult to maintain competitive pricing

Competition

Competitors

1.Big Bazaar and Food Bazaar
2.Spencers
3.More Retail

4.Nilgiris 1905

5. Amul
6. Britannia
7. Nestle

8.Local dairies, vegetable markets (mandai)



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