Danone SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9213
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SWOT Analysis of Danone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Danone

Parent Company

Groupe Danone

Category

Confectionery, Food and Beverage

Sector

Food and Beverages

Tagline/ Slogan

Danone, c'est bon et c'estsain

USP

World leader in dairy products, bottled water and number 2 in infant foods segment

STP

Segment

People who are prospective buyer of dairy products, bottled water and infant food, etc.

Target Group

Middle and upper middle class families, mostly urban

Positioning

As a superior quality and healthy global brand

SWOT Analysis

Strengths

1. A globally recognized brand
2. An employee strength of about 100,000+
3. World leader in dairy products and bottled water, number 2 in infant foods division
4. Strong financial muscle

5.Strong R&D and innovation

6.Known for its good quality and healthy products

7.A number of CSR activities and initiatives to benefit and support the stakeholders

Weaknesses

1.Competition from bigger players in each segment means limited market share

2. Presence of many players means high brand switching

Opportunities

1.Acquisitions and mergers
2.Product line extension
3.Increase market share in developing countries

Threats

1.Increase in cost of raw materials
2.Acquisition by competitor
3.Stiff competition

Competition

Competitors

1.Unilever
2.Nestle Ltd

3.PepsiCo

4.Kraft foods



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