Del Monte Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4077
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SWOT Analysis of Del Monte Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Del Monte Foods

Parent Company

Del Monte Foods

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

Eat healthy. Live healthy; Taste Like Never Before

USP

A world class branded foods and pet food company, known for its unique products

STP

Segment

People who are prospective buyer of food products or pet food

Target Group

Middle and upper middle class families

Positioning

As a brand with products having unique taste and superior quality

Product Portfolio

Brands

1.Del Monte Juice
2.Del Monte Ketchup

SWOT Analysis

Strengths

1.A globally recognized brand
2. Loyal customer base
3. Strong financial muscle
4. Unique products on offer

5. Popular subsidiary brands like Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles 'n Bits, 9Lives,Milk-Bone, etc.

6.Successful marketing and advertising strategies

7.Market leadership in most of its segments of operation

Weaknesses

1.Hasnt been able to completely penetrate the emerging economies as compared to other leaders
2.Narrow product range as compared to some other leading companies

Opportunities

1.Advertise and market itself aggressively
2.Introduce new products
3.Acquisitions

4.Expansion in untapped  markets

Threats

1.Rise in cost of raw material
2.Strong competition
3.Economic slowdown and Euro zone crisis

Competition

Competitors

1.Mars
2.Nestle
3.ConAgra Foods

4.Pinnacle



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