1. A globally recognized brand, high brand equity 2. Presence in over 200 countries 3. An employee strength of over 32,000 4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.
5.A diverse product portfolio consisting of thousands of products
6.Number one in American Customer Satisfaction Index in 2011
7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’
8. Strong R&D
9. Strong financial muscle
1. A few Advertising controversy and the resulting opposition caused problems 2.Strong competition means limited market share growth
1.Increase its reach in untapped markets 2.Acquire other companies and competition 3.Increase market share in developing economies
1.Global economic slowdown and instability 2.Increase in cost of raw materials
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