H. J. Heinz Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 8235
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SWOT Analysis of H. J. Heinz Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

H. J. Heinz Company

Parent Company

H. J. Heinz Company

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

57 varieties; No one grows ketchup like Heinz

USP

Leading global foods company with substantial market share and worldwide presence

STP

Segment

People looking for variety of food products like ketchups, infant food, frozen foods, soups, etc.

Target Group

All age groups, middle and upper class

Positioning

A superior quality global foods brand

Product Portfolio

Brands

1.Heinz Tomato Ketchup
2.Complan
3.Sampriti
4.Glucon-D

SWOT Analysis

Strengths

1. A globally recognized brand, high brand equity
2. Presence in over 200 countries
3. An employee strength of over 32,000
4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.

5.A diverse product portfolio consisting of thousands of products

6.Number one in American Customer Satisfaction Index in 2011

7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’

8. Strong R&D

9. Strong financial muscle

Weaknesses

1. A few Advertising controversy and the resulting opposition caused problems
2.Strong competition means limited market share growth

Opportunities

1.Increase its reach in untapped markets
2.Acquire other companies and competition
3.Increase market share in developing economies

Threats

1.Global economic slowdown and instability
2.Increase in cost of raw materials

Competition

Competitors

1. Unilever
2. Nestle Ltd
3. Del Monte Foods
4. Campbell Soup
5.ConAgra Foods

6.Kraft Foods

7.Tyson Foods

8.ADM



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