Cadbury SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 19269
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SWOT Analysis of Cadbury with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadbury

Parent Company

Kraft Foods

Category

Food Products & Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Kuch meetha ho jaye; A whole world of chocolately fun; Your happiness loves Cadbury; Milky Creamy Yummy

USP

Cadbury is one of the biggest and most trusted chocolate brand worldwide

Cadbury STP

Segment

People who buy chocolates for eating or gifting

Target Group

Children and families belonging to lower, middle and upper middle class

Positioning

Cadbury is a sweet for happy occasions or auspicious beginnings

Product Portfolio

Brands

1.Cadburys Temptations
2.Cadburys Oreo

3.Cadburys Dairy Milk

4.Cadburys Bournvita

5.Cadburys Perk

6.Cadburys 5 Star

7. Cadburys Gems

Cadbury SWOT Analysis

Strengths

1. Cadbury has a high brand equity and top of the mind chocolate brand
2. Strong brand recall and customer loyalty among Cadbury's customers
3. An employee strength of around 70,000
4. Strong parent brand of Kraft Foods gives a strong backing

5. Cadbury has had very successful marketing and advertising campaigns

6. A wide variety of products on offer

7. Strong R&D and innovation in chocolates

8. Cadbury is a trusted and premium quality brand

9. Strong distribution network and operations in US, UK, India, Australia and a few other countries

10. Cadbury' Dairy Milk is one of the most famous and widely sold brand

Weaknesses

1. A few controversies regarding advertising, worms etc made international news
2. A few instances of product recall hampered Cadbury's brand image

Opportunities

1. Cadbury can increase reach in rural markets
2. Increase its reach and penetration in untapped markets
3. Acquiring competition can boost the market dominance of Cadbury

4. Diversification of product range into related food segments

Threats

1. Health consciousness amongst people can reduce intake of chocolates
2. Increase in cost of raw material
3. Inflation can cause reduction in sales

4. Higher competition form international and local chocolate brands can affect Cadbury's market share

Competition

Competitors

1. Mars
2. Hershey’s
3. Nestle Ltd


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