Cadbury SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 17349
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SWOT Analysis of Cadbury with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadbury

Parent Company

Kraft Foods

Category

Food Products & Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Kuch meetha ho jaye; A whole world of chocolately fun; Your happiness loves Cadbury; Milky Creamy Yummy

USP

One of the biggest and most trusted confectionery and foods brand

STP

Segment

People who buy chocolates for eating or gifting

Target Group

Children and families belonging to lower, middle and upper middle class

Positioning

As a sweet for happy occasions or auspicious beginning

Product Portfolio

Brands

1.Cadburys Temptations
2.Cadburys Oreo

3.Cadburys Dairy Milk

4.Cadburys Bournvita

5.Cadburys Perk

6.Cadburys 5 Star

SWOT Analysis

Strengths

1.High brand equity and top of the mind chocolate brand
2. Strong brand recall and customer loyalty
3. An employee strength of around 71,000
4. Strong parent brand of Kraft Foods

5. Successful marketing and advertising campaigns

6. A wide variety of products on offer

7. Strong R&D and innovation

8. A trusted and premium quality brand

9.Strong distribution network and operations in US, UK, India, Australia and a few other countries

10.’Dairy Milk’ is one of the most famous and widely sold brand

Weaknesses

1. A few controversies regarding advertising, worms etc made international news
2. A few instances of product recall hampering brand image

Opportunities

1.Increase reach in rural markets
2.Increase its reach and penetration in untapped markets
3.Acquire competition

4.Diiversification of product range

Threats

1.Health consciousness amongst people
2.Increase in cost of raw material
3.Inflation can cause reduction in sales

Competition

Competitors

1.Mars
2.Hershey’s
3.Nestle Ltd



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