Wimpy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4653
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SWOT Analysis of Wimpy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wimpy

Parent Company

Wimpy

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

Enjoy every moment

USP

A fast food chain serving  good quality, tastyburgers and other fast food

STP

Segment

People looking for a good burger restaurant

Target Group

Kids and families in urban areas

Positioning

A casual dining, burger restaurant chain serving tasty and good quality burgers

SWOT Analysis

Strengths

1.Global presence and international chain
2. Known for its good quality burgers
3. Special kids menu
4. Recent revamping of the brand

5.Innovative marketing campaigns like the ‘Braille Burger’

6.Numerous engagement activities and competitions for kids

Weaknesses

1.Lack of advertising compared to the competitors
2.Limited penetration in developing countries

Opportunities

1.Advertise the fast food chain on different platforms
2.Expand in untapped markets, especially developing countries
3.Innovate with new items in the menu

Threats

1.Increase in cost of raw materials
2.Competition from bigger players in the market
3.Health consciousness amongst people

Competition

Competitors

1.McDonald's
2.Burger King
3.Subway
4.Wendys Company



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