Kinder Chocolate SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7685
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SWOT Analysis of Kinder Chocolate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kinder Chocolate

Parent Company

Ferrero

Category

Chocolates

Sector

Food and Beverages

Tagline/ Slogan

Invented for kids, Approved by mums

USP

A milk chocolate for kids, which is small in size and made with good quality ingredients

STP

Segment

Mothers looking for a good quality chocolate for their kids

Target Group

Small children

Positioning

A good quality, tasty,  milk chocolate which is specially made for kids

SWOT Analysis

Strengths

1.More than 60 years old brand
2. High Brand loyalty
3. Trusted brand by mothers for their children
4. Small in size for kids

5.Good quality ingredients, with the goodness of milk

6.Popular brand name

7.Popular parent brand-Ferrero

8.Globally marketed brand

9. Available in variety of packages, i.e. 4 to 40 bars

Weaknesses

1.Lack of advertising in emerging markets
2.Lots of options available hence high brand switching

Opportunities

1.Tap the untapped markets like India
2.Growing concern about heating habits of kids
3.Advertise and market the product in all the markets

4.Sponsorship to events, shows and competition for kids

Threats

1.Competition from other chocolate brands
2.Rise in cost of raw materials like sugar

3.Inflation may cause fall in sales as chocolate in not a necessity

Competition

Competitors

1.Cadbury's Dairy Milk

2.Twix

3.3 musketeers

4.Kinder Bueno

5.Milka



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