Mon Chéri SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1834
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SWOT Analysis of Mon Chéri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mon Chéri

Parent Company

Ferrero

Category

Chocolates

Sector

Food and Beverages

Tagline/ Slogan

Passion and intensity; A tender thought, intense sensations

USP

A premium chocolate brand containing unique combination of cherry and liqueur

STP

Segment

People looking for premium liqueur chocolates for eating or gifting

Target Group

Youth and middle aged people

Positioning

A premium liqueur chocolate, ideal for gifting

SWOT Analysis

Strengths

1.An established brand for more than 50 years
2. Strong brand loyalty
3. Niche segment product – liqueur chocolates
4. Popular parent brand of Ferrero

5.Attractive packaging and Ideal for gifting

Weaknesses

1.Slightly Expensive product and limited of advertising
2.Limited customer base as it contains liqueur

Opportunities

1.Advertise the product on different platforms
2.Make the product easily available and accessible
3.Target the developing markets

Threats

1.Increase in cost of raw material
2.Eurozone crisis-turmoil in major markets

Competition

Competitors

1.Local liqueur chocolates
2.Doulton Liqueur Chocolates

3. Sarotti Herz Kirschen
4. Asbach Kirschen


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