Mon Chéri SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1700
Advertisements

SWOT Analysis of Mon Chéri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mon Chéri

Parent Company

Ferrero

Category

Chocolates

Sector

Food and Beverages

Tagline/ Slogan

Passion and intensity; A tender thought, intense sensations

USP

A premium chocolate brand containing unique combination of cherry and liqueur

STP

Segment

People looking for premium liqueur chocolates for eating or gifting

Target Group

Youth and middle aged people

Positioning

A premium liqueur chocolate, ideal for gifting

SWOT Analysis

Strengths

1.An established brand for more than 50 years
2. Strong brand loyalty
3. Niche segment product – liqueur chocolates
4. Popular parent brand of Ferrero

5.Attractive packaging and Ideal for gifting

Weaknesses

1.Slightly Expensive product and limited of advertising
2.Limited customer base as it contains liqueur

Opportunities

1.Advertise the product on different platforms
2.Make the product easily available and accessible
3.Target the developing markets

Threats

1.Increase in cost of raw material
2.Eurozone crisis-turmoil in major markets

Competition

Competitors

1.Local liqueur chocolates
2.Doulton Liqueur Chocolates

3. Sarotti Herz Kirschen
4. Asbach Kirschen



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.